Publicity, Marketing, & Social Media
Your book is finished.
Now, how will people know it exists?
Hint: That’s where we come in.
Getting your book seen
The full package where we’re your publicist
1. The Publicity Campaign
A full campaign, run by us, for two months or longer. Plus ads, lists, and handoff templates. We build the strategy, make the pitches, and keep you updated the whole way.
WHAT WE DO
We create for you:
Two ads (one for Amazon, the other your choice of Facebook or Instagram)
A book launch strategy (marketing plan, calendar, plus coaching call)
A media kit
A press release
Pitch templates and prep briefs so you’re ready for every interview
ARC request and follow-up templates
A suggested outlet list for speaking engagements
Then we promote you:
We craft your pitch angle —> what makes your book timely, relevant, and worth covering right now
We research and build a target promo list built specifically for your book
We pitch to podcasts, bookstores, libraries, book reviewers, and media
Our two-month package commits to 40 outlets contacted, and we manage and track every one
We give you:
Twice-monthly reports showing who’s been contacted, what came back, and the running total of outreach completed
At the end of the campaign you receive the full record of outlets contacted and outcomes, plus the contact details for any live conversations still in play, so you can carry them forward yourself
INVESTMENT: $2200 per month, minimum of two months, with 40 targets pitched, plus two ads.
Third-party costs (such as paid advertising and promotional placements) are passed through at cost with receipts and never charged without your approval first.
just the ads
2. Ad Copy & Graphics
Ad copy, layout, and graphic design for your book ads, written by a creative director with fifteen years in advertising. You run them (and we make them worth running).
WHAT WE PROVIDE
Creative direction, copy, layout, and design for one Facebook or Instagram ad
Creative direction, copy, layout, and design for one Amazon book ad
Instructions on how to upload, manage, and track your ads
PRICING: $350
Written by a copywriter and creative director with fifteen years in advertising and clients including Nike, Puma, and Foot Locker.
launch training
3. Book launch plan & coaching
For authors running their own launch who want a map and marketing plan.
WHAT WE PROVIDE
A six-month launch plan, built with you and laid out month by month: what to do, and when to do it
Covers advance readers, pre-orders, your newsletter and social, launch week, and the weeks after
One coaching call to work through the plan and keep you moving
You run the campaign. We tell you what to do and when.
PRICING: $600
Building your platform
the setup
1. Platform creation
We build you:
A Custom Author Website & Domain
Pick between a single landing page ($500), a 5-page site ($1,800), or a full shop to direct sell your books (price based on shop size, starting at $2,200)
A Substack Newsletter
Substack setup with graphics, plus a plan for what to send and when ($600)
A Podcast setup
Includes graphics, training, and an episode and distribution plan ($2,000)
the socials
2. Social media
Choose between having it handled or learning to handle it yourself.
Social Media Assistant
Branded post templates, a content calendar, and ongoing help keeping your one or more of your channels (such as your newsletter, Instagram, Facebook, etc.) alive while you write.
Social Media Training
We teach you to run your own social media. Training includes which platforms are worth your time, what to post, a rhythm you can actually keep, and how to tell what’s working.
PRICING:
Contact us for a free quote —>
NOT SURE WHAT YOUR BOOK NEEDS?
Start with a free call
We know that every book and budget are different, and we want to do what’s best for yours!
You’ll get a twenty-minute, free chat with us, at no obligation. We’ll help figure out where your book is and where you want it to go, and then we’ll discuss your next steps together—whether that’s a complete package or a single service.
On the call, we'll figure out
Where your book is now, and what it realistically needs next
Whether you’re heading for indie publishing, a traditional deal, or still deciding
Which services would make the biggest difference, and which you can skip
What it would cost, and how to stage it if you’d rather spread it out
What We Do:
We help you ditch the busy & burnout, & spend more time on creating the extraordinary life & career you love.
Our Philosophy:
You and I came into this world as wild, passionate beings. We are here on purpose, for a purpose. So let’s rock this thing.
Are You Ready?
Pick from the packages above!